This article appeared in the company blog for Freedom Personal Development, a company specializing in teaching valuable skills business and personal growth. See the whole blog at www.deliverfreedom.com/blog

Selling Without Closing

Is asking for the sale hard for you? Would it help if you could get your clients to simply say, “I’ll take it!” Sure it would. What’s the key? Focus your selling energy on the front part of your sales process, and the back end will take care of itself.

Selling is simply influencing another person to take action. That action will take the form of a purchase of your product or service. Remember that people always act in their own self-interest.

Essentially, you must convince them of two things:

1. You are a credible resource – they must like you, trust you, and feel good about working with you.

2. Your product has enough value – It is a solution to a problem, and the solution is worth more than the investment.

There is no magic to it. Follow the classic selling process, handed down for generations.

1. Establish a Personal Connection – treat your prospect like a person, not a paycheck. Demonstrate your concern for their needs.

2. Discover their Needs -ask the right questions to reveal what your customer needs. This increases the bond of trust between you, and allows you to be effective in step three.

3. Demonstrate the Solution – Communicate so that your prospects sees and feels how the benefits of your product will improve your prospects life or business.

If asking for the sale makes you uncomfortable, then put all your energy into first three steps of your sales process. When you have done a great job with these, then your discomfort with closing will disappear because you have now earned the right to ask someone if they want to buy. No tricks, no manipulation, no overly-aggressive salesy techniques. If your client trusts you, and they value your product, most of your prospects will simply go ahead and make the decision to buy.

So what’s the tactic? Spend all your energy in the front part of your selling cycle. The back end will simply take care of itself.

Be Free!

This article was written by David Denis owner of http://www.rocksolidwriting.com

David is a freelance writer for hire offering article writing, sales letters, training manuals, speech writing, seo content, sales writing, blog articles, copy-writing service, sales scripts and business name ideas.

To learn more, or request a quote visit http://www.rocksolidwriting.com/freelance-writer-quote