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Copywriting Tip: Why Bad Writing happens to Good People

It’s called a POINT for a reason — it’s not dull.

Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.

The urge to [...]

Copywriting Tip: Exploit the Curiosity Gap

What’s Your Copy Writing Secret Weapon?

The “Curiosity Gap” is the difference between what you know and what you want to know.  When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.

It’s not [...]

Copywriting Example - Interim Management Solutions

Interim Management Solutions provides consulting for businesses in transition. As a business grows, it passes through stages where their old ways of doing things no longer serve them well. IMS can step in with solid advice that comes from years of experience to help guide businesses through the choppy waters of change.

IMS is itself going [...]

Copywriting for Semiconductorsupport.com Website

As a freelance copy writer I write compelling copy for business websites. Recently I wrote some powerful content for a promotional website for Taylor Tech.

Taylor Tech services machines that process semiconductor chips after they have been imprinted with circuitry. He first attempted to create a website on the cheap using a popular hosting service. After [...]

The Copywriter connects SEO elements

Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.

Back in 2008 Sarah Parker quoted [...]

Blog Writing Tip – Writing for “You”

The blog over at Harbor Light Strategic Marketing has a good tip on how to write blog posts that will engage your readers.

It reminds me of advice I received from Mark Pfeiffer, a mentor of mine and one of the best salesmen I have ever met. He is a huge advocate of using the [...]

Article Marketing and the Web Marketing Pie

Nicki Hicks, Search Engine Marketer at Flyte, a Maine Internet Marketing and web design company, wrote a good article on the different slices of the internet marketing pie. Driving your business growth through internet marketing is never about just one thing. It’s about doing lots of things that, when taken together, will drive prospects to [...]

SEO Marketing - Recognizing Strong Web Content

It’s never just one thing.

When your website is successfully driving traffic to your business, it’s not because you did just one thing right. It’s because you did many things right. Your website has to be structured properly and optimized behind the scenes for search engines to find you. Your front end — the content [...]

Why SEO Content is Key to your Web Success

On the Internet, content is king.  SEO Content is Emperor.

If you are using the Internet to sell or market your products or services, then fresh compelling content is just as important as a well designed website. SEO Content is what search engines key on so that your prospects can find you. Valuable SEO Content keeps [...]