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Google Says Content is Most Important SEO Factor

I am not making this up. Honest!

Google has published this really nifty, absolutely free e-book called Search Engine Optimization Starter Guide. Stop spending hours trying to guess what secrets are hidden deep within the inner sanctum of the Google algorithm. This easy to read guidebook spells it all out for you.

Of course, it [...]

Buzzwords and Zombie Copy

“Copywriting is a job. A skilled craft. Verbal carpentry. Words on paper. Scripts to time. And one more thing. Salesmanship.”*

That’s about as good a definition of copywriting as you will find anywhere. We will come back to it in future posts.

A more pedestrian, but quite workable attempt might say [...]

Write for the Occasion – Copy Writing that Fits

A friend in his early 20’s was recently telling me his plans for the evening, which included attending an awards dinner for his girlfriend’s lacrosse team. The question on the table was “what to wear?” This dinner was to be an event – but apparently not too much of an event. So what kind of [...]

Copy Writing and Monkey Business

Perhaps you have heard of the Infinite Monkey Theorem.

It goes like this. If a monkey were to type for an infinite amount of time, eventually he would produce Shakespeare’s Hamlet.

The truth of the theory can be mathematically demonstrated. The key concept here, of course being “eventually.” If that monkey could keep going long [...]

What’s more important — The Cup or the Content?

Which would you rather drink:

Fine wine from a plastic cup? Used bathwater from a crystal goblet?

Many businesses will spend oodles of noodles doing the keyword research and search engine optimization for their websites. They will dump a pile of dough on graphic design with slick flash animation and eye catching layouts. They will [...]

Writing What Customers Want

Jonathon Kranz over at Kranz Communications has a series of blog posts on the Key Content Marketing Questions.

His first question is right on target.

Do we have what readers want? [...]

What Stephen Fry can Teach us about Copy WritingWhat Stephen Fry can Teach us about Copy Writing

I am a great proponent of strong words. Weak and colorless language is most often a sign that the writer (or the client who is paying for the writing) is afraid to employ the evocative phrase that tweaks the emotions of the reader. It is true that the use of the especially potent metaphor carries [...]

Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Last week, one of my clients published a new website for her small business.

Brenda Martel is refusing to participate in the recession. She is creating her own business selling high quality tea and tea related products, targeting people who are willing to invest a little more to enjoy a far superior experience. A [...]

Do Your Words Sell?Do Your Words Sell?

Selling is the root of all business. To paraphrase one of the first lessons of my first sales training experience – without selling there is no business.

And, are we not in business?

Therefore let us not be squeamish. Let us talk directly about selling, because the fact is that we want to sell and [...]

Farming the Social Network Back FortyFarming the Social Network Back Forty

We’ve all heard the murmurs about the power of social networks for marketing. If you do a little bit of searching you can find places where there is much shouting and hubbub over using Facebook and Twitter and LinkedIn to promote your business. All the hot hip trendy business mags like Fast Company and Wired [...]

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Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

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