How do you know when to write short quick hard-hitting sales pieces, and when to throw everything including the kitchen sink into your sales copy? The answer? It depends. [...]
It all starts with the usefulness and clarity of your content. Invest in quality content. Spend good money for the best writing possible — writing that informs, excites and most of all, writing that sells. [...]
Google has published an e-book on the changing behavior of customers. We now research purchases via the internet BEFORE we engage with the company. How is your marketing adapting to this change? [...]
Picked this up today courtesy of Bob Bly’s Direct Response Letter.
A trend that has been going on for more than 5 years now is that consumer copy is getting longer, while business-to-business copy is getting shorter. Why?
1-Business prospects are busier than ever and have less time to read.
Perhaps you don’t write copy, but…you do evaluate copy. If you are going to pay someone to write copy for your website, advertising or marketing materials, it had better get results. So I offer some advice on how business owners, marketing directors and anyone dealing with freelance commercial writers can recognize and evaluate the quality [...]
Perhaps you don’t write copy, but…you probably could use some useful tips on how to evaluate copy. If you are going to pay someone to write copy for your website, advertising or marketing materials, how can you tell if it’s any good? So begins a [...]
I believe in writing, the word, the page, the well crafted sentence, the well formed phrase. I believe that strong design makes anything look good but it’s the writing that gets the job done.
I believe bad writing sucks your soul out through your eyeballs, but good writing is the million volts of liquid lightning [...]
Principles are principles, regardless of the era. The media may change from ink on paper to flashing photons on a screen but the fundamentals remain. That which is badly done in one medium is badly done in another.
Here are some tips on effective copy from a journal The Graphic Arts, published in 1915. I [...]
Marijane Shufro over at Fletcher and Wilder Communications just posted a very nice recommendation of my recent work on a website they are creating for Pinnacle Rock Mechanical Services. You can see it on my LinkedIn profile.
This was a fun project because we really turned up the juice on the original concept.
