We’ve all heard the murmurs about the power of social networks for marketing. If you do a little bit of searching you can find places where there is much shouting and hubbub over using Facebook and Twitter and LinkedIn to promote your business. All the hot hip trendy business mags like Fast Company and Wired [...]
So you have a website. You paid good money for it. It has nice colors and pretty pictures. It has some words, maybe a video or something. It even has links and keywords. Mmmmmmm.
Now ask yourself this question.
Is my website actually doing what it’s supposed to do?
I recently completed some copy for the website of Konopka Floor Sanding, a small business located in Pittsfield, NH.
Larry Konopka spent about 45 minutes on the phone with me, discussing what makes his business special. Out of this interview I mined enough good information and ideas to create about 500 words of really nice web [...]
It’s called a POINT for a reason — it’s not dull.
Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.
The urge to [...]
What’s Your Copy Writing Secret Weapon?
The “Curiosity Gap” is the difference between what you know and what you want to know. When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.
It’s not [...]
In a recent post on her Fast Company Blog, Wendy Marx came up with a great twist on an old saying.
The saying goes that Content is King. And these days that’s becoming more and more true. I can see it as someone who works to make a living providing content. Many of my clients are [...]
As a freelance copy writer I write compelling copy for business websites. Recently I wrote some powerful content for a promotional website for Taylor Tech.
Taylor Tech services machines that process semiconductor chips after they have been imprinted with circuitry. He first attempted to create a website on the cheap using a popular hosting service. After [...]
Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.
Back in 2008 Sarah Parker quoted [...]
Is technology a blessing or a curse for your business?
Neither. It’s a tool. Like a screwdriver. Try driving a nail with a screwdriver. Not much good is it? But it sure is good for putting in screws. Using technology in your business is about using the right tool for the right job.
Technology has only 2 [...]
I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]
