So you have a website. You paid good money for it. It has nice colors and pretty pictures. It has some words, maybe a video or something. It even has links and keywords. Mmmmmmm.
Now ask yourself this question.
Is my website actually doing what it’s supposed to do?
It’s called a POINT for a reason — it’s not dull.
Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.
The urge to [...]
In a recent post on her Fast Company Blog, Wendy Marx came up with a great twist on an old saying.
The saying goes that Content is King. And these days that’s becoming more and more true. I can see it as someone who works to make a living providing content. Many of my clients are [...]
Interim Management Solutions provides consulting for businesses in transition. As a business grows, it passes through stages where their old ways of doing things no longer serve them well. IMS can step in with solid advice that comes from years of experience to help guide businesses through the choppy waters of change.
IMS is itself going [...]
As a freelance copy writer I write compelling copy for business websites. Recently I wrote some powerful content for a promotional website for Taylor Tech.
Taylor Tech services machines that process semiconductor chips after they have been imprinted with circuitry. He first attempted to create a website on the cheap using a popular hosting service. After [...]
Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.
Back in 2008 Sarah Parker quoted [...]
I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]
The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes, [...]
This is an example of an SEO article for the keyword “Financial Planner.” This kind of article is perfect for web pages, blogs, newsletters, e zines or any other web page focusing on locating a fee only personal financial advisor.
This article targets the keyword phrase “Financial Planner” so that anyone searching for that keyword will [...]
This is an example of an SEO article for the keyword “Homeowner’s Insurance“. This kind of article is perfect for web pages, blogs, newsletters, e zines or any other web pages for independent insurance agents, insurance companies, or associations related to the insurance industry.
This article targets the keyword phrase “homeowner’s insurance” so that anyone searching [...]
