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This isn’t your daddy’s SEO

Now content quality matters. Content must be thoughtful, well-researched and unique [...]

Standing out in the marketplace

It all starts with the usefulness and clarity of your content. Invest in quality content. Spend good money for the best writing possible — writing that informs, excites and most of all, writing that sells. [...]

The Copy Judge – Clear and Compelling Headlines

Perhaps you don’t write copy, but…you do evaluate copy. If you are going to pay someone to write copy for your website, advertising or marketing materials, it had better get results. So I offer some advice on how business owners, marketing directors and anyone dealing with freelance commercial writers can recognize and evaluate the quality [...]

Copy Writing Advice from the Old School

Principles are principles, regardless of the era. The media may change from ink on paper to flashing photons on a screen but the fundamentals remain. That which is badly done in one medium is badly done in another.

Here are some tips on effective copy from a journal The Graphic Arts, published in 1915. I [...]

Read. Feel. Act

What causes people to shell out good money to buy something, even something expensive?

It’s not necessarily because it makes sense — although that is important.

The point of decision (buying) is motivated more by emotion than logic. If not skillfully targeted at the right kind of emotion, most appeals will fail to convert into [...]

Google Says Content is Most Important SEO Factor

I am not making this up. Honest!

Google has published this really nifty, absolutely free e-book called Search Engine Optimization Starter Guide. Stop spending hours trying to guess what secrets are hidden deep within the inner sanctum of the Google algorithm. This easy to read guidebook spells it all out for you.

Of course, it [...]

What’s more important — The Cup or the Content?

Which would you rather drink:

Fine wine from a plastic cup? Used bathwater from a crystal goblet?

Many businesses will spend oodles of noodles doing the keyword research and search engine optimization for their websites. They will dump a pile of dough on graphic design with slick flash animation and eye catching layouts. They will [...]

Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Last week, one of my clients published a new website for her small business.

Brenda Martel is refusing to participate in the recession. She is creating her own business selling high quality tea and tea related products, targeting people who are willing to invest a little more to enjoy a far superior experience. A [...]

Copywriting Tip: Why Bad Writing happens to Good PeopleCopywriting Tip: Why Bad Writing happens to Good People

It’s called a POINT for a reason — it’s not dull.

Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.

The [...]

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

Interim Management Solutions provides consulting for businesses in transition. As a business grows, it passes through stages where their old ways of doing things no longer serve them well. IMS can step in with solid advice that comes from years of experience to help guide businesses through the choppy waters of change.

IMS is itself [...]

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Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

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