Professional Development | Rock Solid Writing

Custom Search

Buzzwords and Zombie Copy

“Copywriting is a job. A skilled craft. Verbal carpentry. Words on paper. Scripts to time. And one more thing. Salesmanship.”*

That’s about as good a definition of copywriting as you will find anywhere. We will come back to it in future posts.

A more pedestrian, but quite workable attempt might say [...]

Write for the Occasion – Copy Writing that Fits

A friend in his early 20’s was recently telling me his plans for the evening, which included attending an awards dinner for his girlfriend’s lacrosse team. The question on the table was “what to wear?” This dinner was to be an event – but apparently not too much of an event. So what kind of [...]

Copy Writing and Monkey Business

Perhaps you have heard of the Infinite Monkey Theorem.

It goes like this. If a monkey were to type for an infinite amount of time, eventually he would produce Shakespeare’s Hamlet.

The truth of the theory can be mathematically demonstrated. The key concept here, of course being “eventually.” If that monkey could keep going long [...]

What’s more important — The Cup or the Content?

Which would you rather drink:

Fine wine from a plastic cup? Used bathwater from a crystal goblet?

Many businesses will spend oodles of noodles doing the keyword research and search engine optimization for their websites. They will dump a pile of dough on graphic design with slick flash animation and eye catching layouts. They will [...]

Do Your Words Sell?Do Your Words Sell?

Selling is the root of all business. To paraphrase one of the first lessons of my first sales training experience – without selling there is no business.

And, are we not in business?

Therefore let us not be squeamish. Let us talk directly about selling, because the fact is that we want to sell and [...]

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

Interim Management Solutions provides consulting for businesses in transition. As a business grows, it passes through stages where their old ways of doing things no longer serve them well. IMS can step in with solid advice that comes from years of experience to help guide businesses through the choppy waters of change.

IMS is itself [...]

Using Technology Effectively in your Business

Is technology a blessing or a curse for your business?

Neither. It’s a tool. Like a screwdriver. Try driving a nail with a screwdriver. Not much good is it? But it sure is good for putting in screws. Using technology in your business is about using the right tool for the right job.

Technology has [...]

Sample Article – Your Business Disaster Survival Kit

It’s only a matter of time. Eventually it happens to every businessperson, striking catastrophically like lightning, or creeping up imperceptibly until it swamps you. There may be warning signs, but you may not see them. You may even take precautions, but then you are disarmed by the ferocity of its arrival.

It’s the business disaster.

[...]

Blog Article – Create Buy-In for your CRM System

This is a sample article for a blog on CRM (Customer Relations Managment), Sales Force Automation or Knowledge Management. This particular article is not technical, but deals with some of the human aspects of introducing a new CRM system to your sales team.

___________________________________________

Create Buy In for your CRM System

There are lots [...]

Sample Article - Do You have Gas?Sample Article – Do You have Gas?

The Bugatti Veyron 16.4 may be the most powerful, most expensive, and fastest street-legal production car in the world. Its 1000 horsepower engine boasts a narrow angle double V8 configuration for a total of 16 cylinders and four turbos, with 8.0-litres of displacement per cylinder. Step hard on the gas and it will rocket you [...]

Custom Search

Rock Solid Writing

Writing Samples

LinkedIn

Recent Posts

Pages

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

Rock Solid Writing Newsletter