Newsletter Article | Rock Solid Writing

Custom Search

Write for the Occasion – Copy Writing that Fits

A friend in his early 20’s was recently telling me his plans for the evening, which included attending an awards dinner for his girlfriend’s lacrosse team. The question on the table was “what to wear?” This dinner was to be an event – but apparently not too much of an event. So what kind of [...]

Copy Writing and Monkey Business

Perhaps you have heard of the Infinite Monkey Theorem.

It goes like this. If a monkey were to type for an infinite amount of time, eventually he would produce Shakespeare’s Hamlet.

The truth of the theory can be mathematically demonstrated. The key concept here, of course being “eventually.” If that monkey could keep going long [...]

What’s more important — The Cup or the Content?

Which would you rather drink:

Fine wine from a plastic cup? Used bathwater from a crystal goblet?

Many businesses will spend oodles of noodles doing the keyword research and search engine optimization for their websites. They will dump a pile of dough on graphic design with slick flash animation and eye catching layouts. They will [...]

Writing What Customers Want

Jonathon Kranz over at Kranz Communications has a series of blog posts on the Key Content Marketing Questions.

His first question is right on target.

Do we have what readers want? [...]

What Stephen Fry can Teach us about Copy WritingWhat Stephen Fry can Teach us about Copy Writing

I am a great proponent of strong words. Weak and colorless language is most often a sign that the writer (or the client who is paying for the writing) is afraid to employ the evocative phrase that tweaks the emotions of the reader. It is true that the use of the especially potent metaphor carries [...]

Do Your Words Sell?Do Your Words Sell?

Selling is the root of all business. To paraphrase one of the first lessons of my first sales training experience – without selling there is no business.

And, are we not in business?

Therefore let us not be squeamish. Let us talk directly about selling, because the fact is that we want to sell and [...]

Does your Website Stink?Does your Website Stink?

So you have a website. You paid good money for it. It has nice colors and pretty pictures. It has some words, maybe a video or something. It even has links and keywords. Mmmmmmm.

Now ask yourself this question.

Is my website actually doing what it’s supposed to do?

[...]

Copywriting Tip: Why Bad Writing happens to Good PeopleCopywriting Tip: Why Bad Writing happens to Good People

It’s called a POINT for a reason — it’s not dull.

Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.

The [...]

Copywriting Tip: Exploit the Curiosity GapCopywriting Tip: Exploit the Curiosity Gap

What’s Your Copy Writing Secret Weapon?

The “Curiosity Gap” is the difference between what you know and what you want to know. When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.

[...]

Content is Exercise - Blog PostContent is Exercise – Blog Post

In a recent post on her Fast Company Blog, Wendy Marx came up with a great twist on an old saying.

The saying goes that Content is King. And these days that’s becoming more and more true. I can see it as someone who works to make a living providing content. Many of my clients [...]

Custom Search

Rock Solid Writing

Writing Samples

LinkedIn

Recent Posts

Pages

Rock Solid Writing Newsletter