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Does your Website Stink?

So you have a website. You paid good money for it. It has nice colors and pretty pictures. It has some words, maybe a video or something. It even has links and keywords. Mmmmmmm.

Now ask yourself this question.

Is my website actually doing what it’s supposed to do?

Copywriting Tip: Why Bad Writing happens to Good People

It’s called a POINT for a reason — it’s not dull.

Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.

The urge to [...]

Copywriting Tip: Exploit the Curiosity Gap

What’s Your Copy Writing Secret Weapon?

The “Curiosity Gap” is the difference between what you know and what you want to know. When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.

It’s not [...]

The Copywriter connects SEO elements

Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.

Back in 2008 Sarah Parker quoted [...]

Using Technology Effectively in your Business

Is technology a blessing or a curse for your business?

Neither. It’s a tool. Like a screwdriver. Try driving a nail with a screwdriver. Not much good is it? But it sure is good for putting in screws. Using technology in your business is about using the right tool for the right job.

Technology has only 2 [...]

Google Likes Websites with Quality Content

I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]

Sample Article – Your Business Disaster Survival Kit

It’s only a matter of time. Eventually it happens to every businessperson, striking catastrophically like lightning, or creeping up imperceptibly until it swamps you. There may be warning signs, but you may not see them. You may even take precautions, but then you are disarmed by the ferocity of its arrival.

It’s the business disaster.

A business [...]

Blog Article – Create Buy-In for your CRM System

This is a sample article for a blog on CRM (Customer Relations Managment), Sales Force Automation or Knowledge Management. This particular article is not technical, but deals with some of the human aspects of introducing a new CRM system to your sales team.

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Create Buy In for your CRM System

There are lots of reasons why [...]

Blog Writing Tip – Writing for “You”

The blog over at Harbor Light Strategic Marketing has a good tip on how to write blog posts that will engage your readers.

It reminds me of advice I received from Mark Pfeiffer, a mentor of mine and one of the best salesmen I have ever met. He is a huge advocate of using the [...]

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