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This isn’t your daddy’s SEO

Now content quality matters. Content must be thoughtful, well-researched and unique [...]

Standing out in the marketplace

It all starts with the usefulness and clarity of your content. Invest in quality content. Spend good money for the best writing possible — writing that informs, excites and most of all, writing that sells. [...]

Your Zero Moment of Truth

Google has published an e-book on the changing behavior of customers. We now research purchases via the internet BEFORE we engage with the company. How is your marketing adapting to this change? [...]

Self Adjusting Copy Length

Picked this up today courtesy of Bob Bly’s Direct Response Letter.

A trend that has been going on for more than 5 years now is that consumer copy is getting longer, while business-to-business copy is getting shorter. Why?

1-Business prospects are busier than ever and have less time to read.

[...]

Rock Solid Writing Does it Again

Marijane Shufro over at Fletcher and Wilder Communications just posted a very nice recommendation of my recent work on a website they are creating for Pinnacle Rock Mechanical Services. You can see it on my LinkedIn profile.

This was a fun project because we really turned up the juice on the original concept.

The [...]

Does Your “About Us” Page get Snores or Roars?

Every word on your website matters.

You owe it to your prospects, your customers and your employees to make sure that every single word and phrase on your website is working — doing the job it is supposed to do.

That includes that ubiquitous website cliche called “About Us.”

This is where people go to [...]

Google Says Content is Most Important SEO Factor

I am not making this up. Honest!

Google has published this really nifty, absolutely free e-book called Search Engine Optimization Starter Guide. Stop spending hours trying to guess what secrets are hidden deep within the inner sanctum of the Google algorithm. This easy to read guidebook spells it all out for you.

Of course, it [...]

Farming the Social Network Back FortyFarming the Social Network Back Forty

We’ve all heard the murmurs about the power of social networks for marketing. If you do a little bit of searching you can find places where there is much shouting and hubbub over using Facebook and Twitter and LinkedIn to promote your business. All the hot hip trendy business mags like Fast Company and Wired [...]

Does your Website Stink?Does your Website Stink?

So you have a website. You paid good money for it. It has nice colors and pretty pictures. It has some words, maybe a video or something. It even has links and keywords. Mmmmmmm.

Now ask yourself this question.

Is my website actually doing what it’s supposed to do?

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Copy Writing Sample - Konopka Floor SandingCopy Writing Sample – Konopka Floor Sanding

I recently completed some copy for the website of Konopka Floor Sanding, a small business located in Pittsfield, NH.

Larry Konopka spent about 45 minutes on the phone with me, discussing what makes his business special. Out of this interview I mined enough good information and ideas to create about 500 words of really nice [...]

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Rock Solid Writing Does it Again

Copy Writing Sample - Konopka Floor SandingCopy Writing Sample – Konopka Floor Sanding

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