Custom Search

Farming the Social Network Back Forty

We’ve all heard the murmurs about the power of social networks for marketing. If you do a little bit of searching you can find places where there is much shouting and hubbub over using Facebook and Twitter and LinkedIn to promote your business. All the hot hip trendy business mags like Fast Company and Wired [...]

Does your Website Stink?

So you have a website. You paid good money for it. It has nice colors and pretty pictures. It has some words, maybe a video or something. It even has links and keywords. Mmmmmmm.

Now ask yourself this question.

Is my website actually doing what it’s supposed to do?

Copy Writing Sample - Konopka Floor Sanding

I recently completed some copy for the website of Konopka Floor Sanding, a small business located in Pittsfield, NH.

Larry Konopka spent about 45 minutes on the phone with me, discussing what makes his business special. Out of this interview I mined enough good information and ideas to create about 500 words of really nice web [...]

Copywriting Tip: Why Bad Writing happens to Good People

It’s called a POINT for a reason — it’s not dull.

Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.

The urge to [...]

Copywriting for Semiconductorsupport.com Website

As a freelance copy writer I write compelling copy for business websites. Recently I wrote some powerful content for a promotional website for Taylor Tech.

Taylor Tech services machines that process semiconductor chips after they have been imprinted with circuitry. He first attempted to create a website on the cheap using a popular hosting service. After [...]

Google Likes Websites with Quality Content

I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]

Quality SEO content gets search engine results

The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes,  [...]

Blog Writing Tip – Writing for “You”

The blog over at Harbor Light Strategic Marketing has a good tip on how to write blog posts that will engage your readers.

It reminds me of advice I received from Mark Pfeiffer, a mentor of mine and one of the best salesmen I have ever met. He is a huge advocate of using the [...]

SEO Article – Keyword Financial Advisor

This is an example of an SEO article for the keyword “Financial Planner.” This kind of article is perfect for web pages, blogs, newsletters, e zines or any other web page focusing on locating a fee only personal financial advisor.

This article targets the keyword phrase “Financial Planner” so that anyone searching for that keyword will [...]

Article Marketing and the Web Marketing Pie

Nicki Hicks, Search Engine Marketer at Flyte, a Maine Internet Marketing and web design company, wrote a good article on the different slices of the internet marketing pie. Driving your business growth through internet marketing is never about just one thing. It’s about doing lots of things that, when taken together, will drive prospects to [...]