Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.
Back in 2008 Sarah Parker quoted [...]
Is technology a blessing or a curse for your business?
Neither. It’s a tool. Like a screwdriver. Try driving a nail with a screwdriver. Not much good is it? But it sure is good for putting in screws. Using technology in your business is about using the right tool for the right job.
Technology has only 2 [...]
I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]
The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes, [...]
It’s only a matter of time. Eventually it happens to every businessperson, striking catastrophically like lightning, or creeping up imperceptibly until it swamps you. There may be warning signs, but you may not see them. You may even take precautions, but then you are disarmed by the ferocity of its arrival.
It’s the business disaster.
A business [...]
This is a sample article for a blog on CRM (Customer Relations Managment), Sales Force Automation or Knowledge Management. This particular article is not technical, but deals with some of the human aspects of introducing a new CRM system to your sales team.
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Create Buy In for your CRM System
There are lots of reasons why [...]
The blog over at Harbor Light Strategic Marketing has a good tip on how to write blog posts that will engage your readers.
It reminds me of advice I received from Mark Pfeiffer, a mentor of mine and one of the best salesmen I have ever met. He is a huge advocate of using the [...]
The Bugatti Veyron 16.4 may be the most powerful, most expensive, and fastest street-legal production car in the world. Its 1000 horsepower engine boasts a narrow angle double V8 configuration for a total of 16 cylinders and four turbos, with 8.0-litres of displacement per cylinder. Step hard on the gas and it will rocket you [...]
Nicki Hicks, Search Engine Marketer at Flyte, a Maine Internet Marketing and web design company, wrote a good article on the different slices of the internet marketing pie. Driving your business growth through internet marketing is never about just one thing. It’s about doing lots of things that, when taken together, will drive prospects to [...]
This is an example of an SEO article for the keyword “Homeowner’s Insurance“. This kind of article is perfect for web pages, blogs, newsletters, e zines or any other web pages for independent insurance agents, insurance companies, or associations related to the insurance industry.
This article targets the keyword phrase “homeowner’s insurance” so that anyone searching [...]
