“A correre e cagare ci si immerda i garretti.”
Italian Proverb
If you don’t know Italian let me offer a loose translation. If you attempt to do too many things at once, you won’t do any of them well.
I can offer a wide range of writing services for your business, but I focus on a few, because these are the ones where I can immediately bring the greatest value to my clients.
For a complementary 30-minute consultation on your project needs, or to request a quote on your project, simply fill out the form on my Request a Quote page.
Here are the writing services I specialize in:
1) SEO Content – Articles and Blog Posts
People come back to your website for new and compelling content. I can provide you with abundant high-quality content that will increase traffic to your website at reasonable rates.
The standard article length will be 300-500 words. Longer articles are available. Some of my specialty topics include:
- Personal growth and development
- Business, sales, career and occupation
- Health, exercise and nutrition
- Education, learning and training
- Industry specific articles tailored to a particular area of business
2) Web Content
Effective websites offer rich content that is compelling to readers. Whether your website is your resume, or is designed to sell products, you need writing that is strongly flavored, not plain vanilla. Get readers to remember you and want to come back for more.
Page length can vary according to the need and the type of website. This content will be specified during initial consultation. Content might include:
- Newsletter or Ezine content
- Promotional or information pages
- Staff profiles
- Services offered
- About our company
- Product descriptions
- Sales information
- Catalog entries
- Blog posts
3) Sales Scripts
Good sales scripts will make you money. A good script is customized to your business and uses proven psychology to get past sales resistance clearly communicate your unique value proposition and move the sale to close.
Script length will vary depending on the nature of the presentation and complexity of the sale. A phone script to schedule appointments will be brief. A 45 minute scripted presentation will require much more work. Examples of such scripts might include:
- Telephone sales scripts
- Answers to objections
- Presentation outlines
- Feature/Benefit presentations
- Complete sales presentation
4) Training Manuals
Your salespeople need to learn selling skills, ordering procedures, product knowledge, company policies and more. A well-written, clearly organized manual makes training and learning much easier.
My 14 years of experience writing and developing training materials means that I can guide you through this process and give you a high-quality professionally produced product that will get results. Services can include:
- Writing
- Editing
- Design
- Layout
5) Marketing Materials
Maybe you lack the budget to hire a big ad agency, but you still want literature that will draw customers to you and compel them to buy. You can play it safe, but safe means getting the same results. Something different will make you stand out from the crowd where people can hear your message.
Rock Solid Writing creates powerful copy that seizes the attention of your prospects and makes money for your company. Marketing materials can be printed or for online purposes including:
- Business Names
- Taglines
- Domain Names
- Printed promotional brochures
- Product or bio one sheets
- Postcards
- Ad copy
All rates will include research if required. Up to two revisions (but not complete rewrites) are included. Additional rework must be negotiated if necessary because it indicates that the project requirements have changed.
If you want to know more about any of these services, or if you like my style but your project doesn’t fit the above guidelines, contact me through the Request a Quote form to set up a time to discuss the length and scope of your project.
