So you have a website. You paid good money for it. It has nice colors and pretty pictures. It has some words, maybe a video or something. It even has links and keywords. Mmmmmmm.
Now ask yourself this question.
Is my website actually doing what it’s supposed to do?
Do you even know what your website is “supposed to do?” Be honest.
To paraphrase Zig Ziglar, you may need to move your website from being a wandering generality and change it into a meaningful specific. How can you find out on what side of the fence your website stands?
Dan Heath over at Fast Company has a good idea.
Notice that it’s all about the message, and mostly about the writing. You can make an enormous change for the better just be using clear direct copy that communicates a clear direct message. You may not need to redesign your entire website (then again…). Nevertheless, if your little informal market survey focus group video project thingy tells you that your website visitors leave your website fuzzy about your company, it may be that you need to upgrade your copy.
In the long run the cost of better writing is much less than a website that stinks.
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David is a freelance writer for hire offering web copy, marketing material, article writing, sales letters, training manuals, speech writing, seo content, sales writing, blog articles, copywriting service, sales scripts and business name ideas.
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