What’s Your Copy Writing Secret Weapon?
The “Curiosity Gap” is the difference between what you know and what you want to know. When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.
It’s not just about headlines, as in the example presented here by Dan Heath of Fast Company. It’s about providing value that your clients and prospects really want. If you regularly post information that is useful, helpful or revealing, people will keep coming back just to see what you are going to post next. The Curiosity Gap will draw them in.
It’s not all about keywords and search engines. It’s also about content and visitors.
——————————————————————————————-
David is a freelance writer for hire offering article writing, sales letters, training manuals, speech writing, seo content, sales writing, blog articles, copywriting service, sales scripts and business name ideas.
To learn more, or request a quote visit http://www.rocksolidwriting.com/freelance-writer-quote/
Very true. I noticed this from my blogging. My most hits have come from titles that were curious. I didn’t do it intentionally, but I will now!
Good stuff.