I recently completed some copy for the website of Konopka Floor Sanding, a small business located in Pittsfield, NH.
Larry Konopka spent about 45 minutes on the phone with me, discussing what makes his business special. Out of this interview I mined enough good information and ideas to create about 500 words of really nice web copy to sell his business.
I wanted to communicate three things to any site visitors:
- Get the visitor to look at their dingy old worn out floor and feel the pain of how awful it looks.
- Imagine how wonderful it would be to have a gorgeous new refinished floor.
- Sell them on why Konopka Floor Sanding is the absolute best choice to do the work.
Basically, it’s a sales presentation, but with the web copy doing the work instead of a live salesperson. The website won’t close the sale in this kind of situation, but it will plow the ground and plant the seed so that when Larry talks to his prospects, they are already prepared to buy.
This is a classic example of how high quality web copy can help a small local business gain more sales.
Of course, a nice looking website and strong search engine optimization is critical also. Neil Burtt over at You Promote is great at providing a nice internet marketing package for small businesses. He gets the job done without breaking the bank.