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David Denis

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The Power of Words

So, do you still think quality copy is not worth paying for?

Tip of the hat to Purplefeather Online Marketing

Standing out in the marketplace

It all starts with the usefulness and clarity of your content. Invest in quality content. Spend good money for the best writing possible — writing that informs, excites and most of all, writing that sells. [...]

Read. Feel. Act

What causes people to shell out good money to buy something, even something expensive?

It’s not necessarily because it makes sense — although that is important.

The point of decision (buying) is motivated more by emotion than logic. If not skillfully targeted at the right kind of emotion, most appeals will fail to convert into [...]

Write for the Occasion – Copy Writing that Fits

A friend in his early 20’s was recently telling me his plans for the evening, which included attending an awards dinner for his girlfriend’s lacrosse team. The question on the table was “what to wear?” This dinner was to be an event – but apparently not too much of an event. So what kind of [...]

Copy Writing and Monkey Business

Perhaps you have heard of the Infinite Monkey Theorem.

It goes like this. If a monkey were to type for an infinite amount of time, eventually he would produce Shakespeare’s Hamlet.

The truth of the theory can be mathematically demonstrated. The key concept here, of course being “eventually.” If that monkey could keep going long [...]

Copywriting Tip: Why Bad Writing happens to Good PeopleCopywriting Tip: Why Bad Writing happens to Good People

It’s called a POINT for a reason — it’s not dull.

Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.

The [...]

Copywriting Tip: Exploit the Curiosity GapCopywriting Tip: Exploit the Curiosity Gap

What’s Your Copy Writing Secret Weapon?

The “Curiosity Gap” is the difference between what you know and what you want to know. When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.

[...]

Content is Exercise - Blog PostContent is Exercise – Blog Post

In a recent post on her Fast Company Blog, Wendy Marx came up with a great twist on an old saying.

The saying goes that Content is King. And these days that’s becoming more and more true. I can see it as someone who works to make a living providing content. Many of my clients [...]

Google Likes Websites with Quality ContentGoogle Likes Websites with Quality Content

I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]

Quality SEO content gets search engine resultsQuality SEO content gets search engine results

The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes, [...]

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