It’s called a POINT for a reason — it’s not dull.
Most people, probably you in fact, are scared by hard concrete words. We think that we must use safe language. Language with the teeth and claws pulled out. Language that is soft, squishy and fuzzy. We think sounding obtuse makes us sound smarter.
The urge to [...]
What’s Your Copy Writing Secret Weapon?
The “Curiosity Gap” is the difference between what you know and what you want to know. When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.
It’s not [...]
In a recent post on her Fast Company Blog, Wendy Marx came up with a great twist on an old saying.
The saying goes that Content is King. And these days that’s becoming more and more true. I can see it as someone who works to make a living providing content. Many of my clients are [...]
I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]
The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes, [...]
