In this compelling presentation at a TED conference a few years ago, Seth Godin notes that the marketing ground seems to be shifting beneath our feet. For decades, marketing and advertising has been primarily based on interrupting people through mass media messages. MM is still out there, and still gets results, but it’s effectiveness ain’t [...]
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As a freelance copy writer I write compelling copy for business websites. Recently I wrote some powerful content for a promotional website for Taylor Tech. Taylor Tech services machines that process semiconductor chips after they have been imprinted with circuitry. He first attempted to create a website on the cheap using a popular hosting service. [...] The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes, [...] Nicki Hicks, Search Engine Marketer at Flyte, a Maine Internet Marketing and web design company, wrote a good article on the different slices of the internet marketing pie. Driving your business growth through internet marketing is never about just one thing. It’s about doing lots of things that, when taken together, will drive prospects to [...] It’s never just one thing. When your website is successfully driving traffic to your business, it’s not because you did just one thing right. It’s because you did many things right. Your website has to be structured properly and optimized behind the scenes for search engines to find you. Your front end — the [...] |
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