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Long Copy or Short Copy?

How do you know when to write short quick hard-hitting sales pieces, and when to throw everything including the kitchen sink into your sales copy? The answer? It depends. [...]

This isn’t your daddy’s SEO

Now content quality matters. Content must be thoughtful, well-researched and unique [...]

Standing out in the marketplace

It all starts with the usefulness and clarity of your content. Invest in quality content. Spend good money for the best writing possible — writing that informs, excites and most of all, writing that sells. [...]

The Copy Judge – Clear and Compelling Headlines

Perhaps you don’t write copy, but…you do evaluate copy. If you are going to pay someone to write copy for your website, advertising or marketing materials, it had better get results. So I offer some advice on how business owners, marketing directors and anyone dealing with freelance commercial writers can recognize and evaluate the quality [...]

Read. Feel. Act

What causes people to shell out good money to buy something, even something expensive?

It’s not necessarily because it makes sense — although that is important.

The point of decision (buying) is motivated more by emotion than logic. If not skillfully targeted at the right kind of emotion, most appeals will fail to convert into [...]

Google Says Content is Most Important SEO Factor

I am not making this up. Honest!

Google has published this really nifty, absolutely free e-book called Search Engine Optimization Starter Guide. Stop spending hours trying to guess what secrets are hidden deep within the inner sanctum of the Google algorithm. This easy to read guidebook spells it all out for you.

Of course, it [...]

Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Last week, one of my clients published a new website for her small business.

Brenda Martel is refusing to participate in the recession. She is creating her own business selling high quality tea and tea related products, targeting people who are willing to invest a little more to enjoy a far superior experience. A [...]

Copy Writing Sample - Konopka Floor SandingCopy Writing Sample – Konopka Floor Sanding

I recently completed some copy for the website of Konopka Floor Sanding, a small business located in Pittsfield, NH.

Larry Konopka spent about 45 minutes on the phone with me, discussing what makes his business special. Out of this interview I mined enough good information and ideas to create about 500 words of really nice [...]

Copywriting Tip: Exploit the Curiosity GapCopywriting Tip: Exploit the Curiosity Gap

What’s Your Copy Writing Secret Weapon?

The “Curiosity Gap” is the difference between what you know and what you want to know. When used properly, there is no defense. Your readers will be unable to resist the lure and will come to your website over and over again to satisfy the itch of their curiosity.

[...]

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

Interim Management Solutions provides consulting for businesses in transition. As a business grows, it passes through stages where their old ways of doing things no longer serve them well. IMS can step in with solid advice that comes from years of experience to help guide businesses through the choppy waters of change.

IMS is itself [...]

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Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Copy Writing Sample - Konopka Floor SandingCopy Writing Sample – Konopka Floor Sanding

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

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