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I recently completed some copy for the website of Konopka Floor Sanding, a small business located in Pittsfield, NH. Larry Konopka spent about 45 minutes on the phone with me, discussing what makes his business special. Out of this interview I mined enough good information and ideas to create about 500 words of really nice web [...] Interim Management Solutions provides consulting for businesses in transition. As a business grows, it passes through stages where their old ways of doing things no longer serve them well. IMS can step in with solid advice that comes from years of experience to help guide businesses through the choppy waters of change. IMS is itself going [...] In this compelling presentation at a TED conference a few years ago, Seth Godin notes that the marketing ground seems to be shifting beneath our feet. For decades, marketing and advertising has been primarily based on interrupting people through mass media messages. MM is still out there, and still gets results, but it’s effectiveness ain’t [...] As a freelance copy writer I write compelling copy for business websites. Recently I wrote some powerful content for a promotional website for Taylor Tech. Taylor Tech services machines that process semiconductor chips after they have been imprinted with circuitry. He first attempted to create a website on the cheap using a popular hosting service. After [...] The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes, [...] |
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