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I Believe in Writing…

I believe in writing, the word, the page, the well crafted sentence, the well formed phrase. I believe that strong design makes anything look good but it’s the writing that gets the job done.

I believe bad writing sucks your soul out through your eyeballs, but good writing is the million volts of liquid lightning [...]

Rock Solid Writing Does it Again

Marijane Shufro over at Fletcher and Wilder Communications just posted a very nice recommendation of my recent work on a website they are creating for Pinnacle Rock Mechanical Services. You can see it on my LinkedIn profile.

This was a fun project because we really turned up the juice on the original concept.

The [...]

Read. Feel. Act

What causes people to shell out good money to buy something, even something expensive?

It’s not necessarily because it makes sense — although that is important.

The point of decision (buying) is motivated more by emotion than logic. If not skillfully targeted at the right kind of emotion, most appeals will fail to convert into [...]

Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Last week, one of my clients published a new website for her small business.

Brenda Martel is refusing to participate in the recession. She is creating her own business selling high quality tea and tea related products, targeting people who are willing to invest a little more to enjoy a far superior experience. A [...]

Do Your Words Sell?Do Your Words Sell?

Selling is the root of all business. To paraphrase one of the first lessons of my first sales training experience – without selling there is no business.

And, are we not in business?

Therefore let us not be squeamish. Let us talk directly about selling, because the fact is that we want to sell and [...]

Changes and UpdatesChanges and Updates

I’ve added several new pages of writing sample to the website. These are static pages that you can view by clicking on the menu choices above. Select the one you want,*click* and presto!

These samples cover a fairly wide range of projects.

Blog and newsletter articles Business websites Direct Mail Postcards Marketing Brochures Manuals and [...]

Copy Writing Sample - Konopka Floor SandingCopy Writing Sample – Konopka Floor Sanding

I recently completed some copy for the website of Konopka Floor Sanding, a small business located in Pittsfield, NH.

Larry Konopka spent about 45 minutes on the phone with me, discussing what makes his business special. Out of this interview I mined enough good information and ideas to create about 500 words of really nice [...]

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

Interim Management Solutions provides consulting for businesses in transition. As a business grows, it passes through stages where their old ways of doing things no longer serve them well. IMS can step in with solid advice that comes from years of experience to help guide businesses through the choppy waters of change.

IMS is itself [...]

Copywriting for Semiconductorsupport.com WebsiteCopywriting for Semiconductorsupport.com Website

As a freelance copy writer I write compelling copy for business websites. Recently I wrote some powerful content for a promotional website for Taylor Tech.

Taylor Tech services machines that process semiconductor chips after they have been imprinted with circuitry. He first attempted to create a website on the cheap using a popular hosting service. [...]

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Rock Solid Writing Does it Again

Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Copy Writing Sample - Konopka Floor SandingCopy Writing Sample – Konopka Floor Sanding

Copywriting Example - Interim Management SolutionsCopywriting Example – Interim Management Solutions

Copywriting for Semiconductorsupport.com WebsiteCopywriting for Semiconductorsupport.com Website

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