Custom Search

Seth Godin – Stop Interrupting and Stand Out

In this compelling presentation at a TED conference a few years ago, Seth Godin notes that the marketing ground seems to be shifting beneath our feet. For decades, marketing and advertising has been primarily based on interrupting people through mass media messages. MM is still out there, and still gets results, but it’s effectiveness ain’t [...]

March 8th, 2010 | Category: Marketing Ideas, Rock Solid Writing, SEO Content, blog article | One comment

The Copywriter connects SEO elements

Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM).  Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.

Back in 2008 Sarah Parker quoted [...]

January 28th, 2010 | Tags: , , , , , , , , , | Category: Article Samples, Marketing Ideas, Rock Solid Writing, SEO Content, blog article | Leave a comment

Using Technology Effectively in your Business

Is technology a blessing or a curse for your business?

Neither. It’s a tool. Like a screwdriver. Try driving a nail with a screwdriver. Not much good is it? But it sure is good for putting in screws. Using technology in your business is about using the right tool for the right job.

Technology has only 2 [...]

January 7th, 2010 | Tags: , , , , , , , , | Category: Article Samples, Marketing Ideas, Rock Solid Writing, SEO Content, blog article, sales | One comment

Google Likes Websites with Quality Content

I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]

January 6th, 2010 | Tags: , , , , , , , , | Category: Marketing Ideas, Rock Solid Writing, SEO Content, Uncategorized, blog article | Leave a comment

Quality SEO content gets search engine results

The good folks at Danconia Media services note some recent changes in they way Google handles local listings. This may have some powerful effects on the internet landscape, especially for smaller businesses that depend on trade from their immediate area. This may or may not be a bad thing, but as the Danconia blogger observes,  [...]

December 11th, 2009 | Tags: , , , , , , , , | Category: Marketing Ideas, Rock Solid Writing, SEO Content, Uncategorized, blog article | Leave a comment

Blog Article – Create Buy-In for your CRM System

This is a sample article for a blog on CRM (Customer Relations Managment), Sales Force Automation or Knowledge Management. This particular article is not technical, but deals with some of the human aspects of introducing a new CRM system to your sales team.

___________________________________________

Create Buy In for your CRM System

There are lots of reasons why [...]

November 30th, 2009 | Tags: , , , , , , , , | Category: Marketing Ideas, Rock Solid Writing, blog article, sales management | Leave a comment