Article Samples | Rock Solid Writing

Custom Search

What Stephen Fry can Teach us about Copy WritingWhat Stephen Fry can Teach us about Copy Writing

I am a great proponent of strong words. Weak and colorless language is most often a sign that the writer (or the client who is paying for the writing) is afraid to employ the evocative phrase that tweaks the emotions of the reader. It is true that the use of the especially potent metaphor carries [...]

Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Last week, one of my clients published a new website for her small business.

Brenda Martel is refusing to participate in the recession. She is creating her own business selling high quality tea and tea related products, targeting people who are willing to invest a little more to enjoy a far superior experience. A [...]

Do Your Words Sell?Do Your Words Sell?

Selling is the root of all business. To paraphrase one of the first lessons of my first sales training experience – without selling there is no business.

And, are we not in business?

Therefore let us not be squeamish. Let us talk directly about selling, because the fact is that we want to sell and [...]

Changes and UpdatesChanges and Updates

I’ve added several new pages of writing sample to the website. These are static pages that you can view by clicking on the menu choices above. Select the one you want,*click* and presto!

These samples cover a fairly wide range of projects.

Blog and newsletter articles Business websites Direct Mail Postcards Marketing Brochures Manuals and [...]

The Copywriter connects SEO elements

Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.

Back in 2008 Sarah Parker [...]

Using Technology Effectively in your Business

Is technology a blessing or a curse for your business?

Neither. It’s a tool. Like a screwdriver. Try driving a nail with a screwdriver. Not much good is it? But it sure is good for putting in screws. Using technology in your business is about using the right tool for the right job.

Technology has [...]

Sample Article – Your Business Disaster Survival Kit

It’s only a matter of time. Eventually it happens to every businessperson, striking catastrophically like lightning, or creeping up imperceptibly until it swamps you. There may be warning signs, but you may not see them. You may even take precautions, but then you are disarmed by the ferocity of its arrival.

It’s the business disaster.

[...]

Blog Article – Create Buy-In for your CRM System

This is a sample article for a blog on CRM (Customer Relations Managment), Sales Force Automation or Knowledge Management. This particular article is not technical, but deals with some of the human aspects of introducing a new CRM system to your sales team.

___________________________________________

Create Buy In for your CRM System

There are lots [...]

SEO Article – Keyword Financial Advisor

This is an example of an SEO article for the keyword “Financial Planner.” This kind of article is perfect for web pages, blogs, newsletters, e zines or any other web page focusing on locating a fee only personal financial advisor.

This article targets the keyword phrase “Financial Planner” so that anyone searching for that keyword [...]

Sample Article - Do You have Gas?Sample Article – Do You have Gas?

The Bugatti Veyron 16.4 may be the most powerful, most expensive, and fastest street-legal production car in the world. Its 1000 horsepower engine boasts a narrow angle double V8 configuration for a total of 16 cylinders and four turbos, with 8.0-litres of displacement per cylinder. Step hard on the gas and it will rocket you [...]

Custom Search

Rock Solid Writing

Writing Samples

LinkedIn

Recent Posts

Pages

Epicurean Tea Company Goes LiveEpicurean Tea Company Goes Live

Rock Solid Writing Newsletter