Ask Kalena – A Search Advice Column is a pretty darn good blog about Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Kalena offers a course in SEO/SEM that attempts to provide something close to certification in the field — a comprehensive course in best practices and how to.
Back in 2008 Sarah Parker quoted [...]
Is technology a blessing or a curse for your business?
Neither. It’s a tool. Like a screwdriver. Try driving a nail with a screwdriver. Not much good is it? But it sure is good for putting in screws. Using technology in your business is about using the right tool for the right job.
Technology has only 2 [...]
I talked yesterday with Neil Burtt, CEO of You Promote in Concord NH. Neil observed that the Google search algorithm seems to be shifting, so that quality content is more important than ever for creating high search engine rank results. It’s not all about the header, the title bar, and the meta tags. Google likes [...]
